About SFA

We are a local Melbourne brand that doesn’t lie to our customers about what our products actually contain, we don’t use magical ingredients , we don’t sell special women’s protein with berries, we don’t sell protein blends to ripoff customers or super magical bulking protein.


When you buy your protein do you check where the whey protein powder is sourced from? 🤔

Australia and New Zealand pride themselves on there treatment of cattle and its dairy products, actually they are world renowned for it.⁠⁠

Does the brand you buy state specifically where it sourced the protein from? 🧐

You will notice that the most popular brands state only where the protein is sourced from if it is from Australia and New Zealand, where as if its imported, they will state only what its fed, possibly not even that.⁠⁠

Generally Australian brands import American whey protein and state "Grass fed whey" but do not state the source, if you put "Grass fed whey protein, sourced from USA" on the same line, you'll be taken to court for false advertising.⁠⁠

There is no such thing as grass fed whey protein from the USA, again Australia and New Zealand are world renowned for its dairy products⁠⁠

And if they don't state where its sourced from, its imported from the USA⁠⁠

Why do "Proudly Australian 🇦🇺" brands and Supplement Shops import whey protein powder from USA, when we have the best in world? 🤬

⁠⁠Simple, because its cheaper for them to sell protein to you, they don't want to support industry in Australia.

USA is world renowned for its use of rBGH, which has been banned all over the world , through feeding them only grains with no natural nutrients and through poor living conditions.

90% of the protein sold in s⁠⁠supplement stores are imported for them USA.

Do your research, use the internet, just because its cheaper, does not mean its good for you.⁠⁠

At SFA We are passionate about clean and pure supplements being utilized alongside a healthy diet .

We want to be able to share the best, most delicious, most nutritious and the cleanest whey protein powder at an affordable price.

The purpose of SFA is to support you in achieving your health and fitness goals, by assisting you to select the best supplements and to empower you to transform your life.

Our long term goal is to provide products that would be beneficial for everyone regardless of age, gender, fitness level and location.

Let's talk about our ingredients 🌿

We pride ourselves on using natural ingredients, why would we want to use artificial flavours, artificial fillers and weird sounding ingredients?

It sounds wrong, it doesn’t look right so why are all these protein brands using it, it obviously can’t be good for you

SFA strictly does not use any artificial ingredients or fillers and only uses natural ingredients to achieve a specific purpose.

Natural flavoring is used to achieve the flavoring

Stevia Extract (Rebaudioside A 98%) is used to achieve the sweetness

Guar Gum is also used to increase the thickness when the protein powder is utilized to make a shake which also adds to the texture.

Grass fed Whey Protein Powder from Australia 🇦🇺 and New Zealand 🇳🇿

Why wouldn't we? Australian and New Zealand Cattle are fairly treated, Grass fed, free from Recombinant bovine growth hormone (rBGH) and we support our local farmers by doing so.

SFA only uses the best whey protein powder from Australia and New Zealand⁠, we only Australian whey protein concentrate WPC, Australian micellar cassien and New Zealand whey protein isolate WPI .⁠

2 Table Spoons = 1 Scoop

One use plastics are a concern for the world we live in today, and its really not that complicated if we all play an active role in saving our environment 🌏 ❤️