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WPC - Australian Whey Protein Concentrate

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SFA WPC is an ideal protein powder for people who are on a low carbohydrate, weight loss diet, high level athletes or can be used as a clean muscle gainer.


Gluten Free AU Grass Fed Cattle Rich in Amino Acids
Free from rBGH No GMO's No artificial ingredients


Australian Whey Protein Concentrate (Emulsifier soy lecithin) , Cocoa Powder, Natural Flavouring, Guar Gum (Natural Thickener) Stevia (Steviol Glycosides) *contains milk and soy


Rich Chocolate Per 30g Serve Per 100g
Energy 473Kj 1577Kj
Calories 113cal 377cal
Protein 20g 66.6g
Fat, total 1.8g 6.1g
- Saturated 1.1g 3.6g
Carbohydrates 4.4g 14.7g
- Sugars 2.3g 7.7g
Sodium 51mg 170mg

Amino Acid Profile per 30g

Non Essential
Isoleucine 1.26g Histidine 0.33g
Leucine 1.98g Alanine 0.98g
Lysine 1.80g Arginine 0.42g
Methionine 0.49g Aspartic Acid 1.98g
Phenylalanine 1.30g Cysteine 0.51g
Threonine 1.30g Glutamic Acid 3.32g
Tryptophan 0.33g Glycine 0.33g
Valine 1.12g Proline 1.12g

Serine 0.89g

Tyrosine 0.59g


Australian Whey Concentrate (Emulsifier soy lecithin) , Natural Flavouring, Guar Gum (Natural Thickener) Stevia (Steviol Glycosides) *contains milk and soy


Rich Chocolate Per 30g Serve Per 100g
Energy 480Kj 1599Kj
Calories 115cal 382cal
Protein 20.2g 67.3g
Fat, total 1.6g 5.3g
- Saturated 0.9g 3.1g
Carbohydrates 4.7g 15.8g
- Sugars 2.7g 9.0g
Sodium 45mg 150mg

Amino Acid Profile per 30g

Non Essential
Isoleucine 1.27g Histidine 0.34g
Leucine 2.00g Alanine 1.00g
Lysine 1.82g Arginine 0.42g
Methionine 0.42g Aspartic Acid 2.00g
Phenylalanine 1.31g Cysteine 0.51g
Threonine 1.31g Glutamic Acid 3.36g
Tryptophan 0.34g Glycine 0.34g
Valine 1.13g Proline 1.13g

Serine 0.90g

Tyrosine 0.60g


Australian Whey Protein Concentrate (Emulsifier soy lecithin) *contains milk and soy


Rich Chocolate Per 30g Serve Per 100g
Energy 499Kj 1664Kj
Calories 119cal 398cal
Protein 23.1g 77.1g
Fat, total 1.8g 6.0g
- Saturated 1.1g 3.5g
Carbohydrates 2.6g 8.6g
- Sugars 2.6g 8.6g
Sodium 51mg 170mg

Amino Acid Profile per 30g

Non Essential
Isoleucine 1.46g Histidine 0.38g
Leucine 2.29g Alanine 1.13g
Lysine 2.08g Arginine 0.49g
Methionine 0.49g Aspartic Acid 2.29g
Phenylalanine 1.50g Cysteine 0.59g
Threonine 1.50g Glutamic Acid 3.85g
Tryptophan 0.38g Glycine 0.38g
Valine 1.30g Proline 1.30g

Serine 1.03g

Tyrosine 0.69g

You have probably thrown away heaps of scoops from all the bags of protein you’ve purchased over time

You only need 1 and if you’ve lost it or thrown it away a 30g scoop is equivalent to 2 table heaped spoons

Think about it.

SFA strictly does not add any artificial ingredients or fillers and only add’s ingredients to achieve a specific purpose.

Natural flavouring is used to achieve the flavouring

Stevia Extract (Rebaudioside A 98%) is used to achieve the sweetness

Guar Gum is also used to increase the thickness when the protein powder is utilized to make a shake which also adds to the texture.


What is WPC?

WPC – Whey Protein Concentrate is a by-product of the cheese industry and it is commonly known as liquid whey, which is the remainder of the product after the milk has been curdled and strained.

The Whey liquid then undergoes a drying process which convert’s the whey liquid into whey powder, this process is known as spray drying. Once the liquid whey has been concentrated(spray dried) either by reverse osmosis/evaporation and dried by means of spray or roller it is then converted into whey powder and known as whey protein powder(WPC). WPC is considered to be the complete matrix of liquid whey in powdered form.

WPC also contains a much higher percentage of lactose then its counter part WPI, therefore those who are sensitive to lactose ordinarily choose WPI over WPC.

How does WPC work?

WPC is considered to be the complete matrix of liquid whey in powdered form. WPC is instantized protein powder like all other protein powders on the market that are marketed for human consumption.

WPC contains a wide range of nutrients such as protein’s, fat’s, carbohydrates, mineral’s and not limited to. WPC work’s like all other protein’s we consume, the proteins are digested into amino acids within our body and the amino acids are used to synthesis proteins that are required by the body at any given time to be utilized for the purposes of building muscle tissue, collagen, connective tissue, biological enzymes and hormones.

WPC also contains immunoglobulins which supports and boost’s the immune system.

What makes SFA WPC better than other protein brands?

Unlike some other brands we don’t lie about what our products actually contain or do. We don’t import our product from the united states or in fact any other country aside from Australia and New Zealand who have the best food standard’s & practices in the world

Can anyone use SFA WPC?

Yes, SFA WPC is safe for anyone to consume, unless you have sensitive dairy allergies. We also recommend that for any dietary change you consult your doctor.

Where do you source your protein from?

SFA sources it’s WPC from Australian based dairy farms. We pack all our products in our Melbourne based facility. We support Australian growth and industry by using Australian and New Zealand whey protein sourced from grass-fed cattle.

Where is your protein blended and packed?

We pack all our products in our Melbourne based facility

What should I mix WPC powder with?

SFA WPC can be mixed with water, dairy milk, or milk substitutes

When should I take WPC?

Timing is everything and absolutely crucial to ensure maximum recovery and increase performance.

WPC - Whey protein concentrate powder can conveniently be prepared and consumed instantaneously by mixing the desired powder in water, milk or juice.

For Weight Loss Management it's preferable for 2 heaped table spoons of protein (1 scoop/30gram’s) either in the morning or afternoon to supplement a snack

For Muscle Growth and Strength Training its preferable for 2 heaped table spoons of protein (1 scoops) 30min before and 30min after the workout to support muscle recovery

For Intensive Training its preferable for 2 heaped table spoons of protein (1 scoop) 30min before the workout to support energy expenditure

WPC vs Casein?

Both casein powder and whey protein powder have their benefits. Those that serious about maximizing muscle and strength gains would benefit from taking both. While WPI is better to take immediately after training as it is much faster acting and stimulates the mTOR pathway, casein powder is better to take when you have a long time between meals or to maximise gains overnight due to the digesting period is much slower then whey protein which ultimately allows for a much more sustained release of amino acids into the bloody stream over a much longer period. Casein has a much greater satiety effect compared to when protein.

What's the difference between WPC vs WPI?

WPI is one derivative of WPC, which is the isolate protein’s(short chain proteins), it is much more faster acting then WPC due to the WPI component of WPC has been isolated from the fat’s, carbohydrate’s, concentrate protein’s and all other aspects of the WPC matrix which all contribute to the slow the abortion, digestion and utilization of the WPI within the WPC, as opposed when WPI is in its pure form. Another benefit of WPI is that it has a higher percentage of BCAA’s gram for gram compared to WPC.

Although WPI and WPC come from the same source, WPI is ultimately a faster acting protein as opposed to WPC and therefore is more beneficial as a post workout protein. WPC is also beneficial as a post workout protein, however it does not contain as much protein an WPI gram for gram, it is approximately 5 grams less per 30gram serve (~12%), therefore ~12(3.6grams) more WPC needs to be added per serve to get the same percentage of protein as opposed to WPI.

The other downfall of using WPC over WPI as a post workout protein is that it is slower acting which ultimately will increase the time period it will take after consumption to stimulate the mTOR pathway which ultimately stimulates the repair/recovery biological mechanisms within the human body.

As the window of opportunity for large amounts of nutrition absorption is quite small after a workout, WPI is the desired protein of consumption among athlete’s that seek the quickest possible recovery as it is digested, absorbed, utilized and also stimulates the mTOR pathway much quicker then WPC or any other protein sold on the market that has not been hydrolysed. 

Both WPI and WPC have been scientifically shown to be bioactive and boost the immune system and both ultimately can be used as a pre and post workout protein shake. They can also be consumed anytime of the day as a general protein booster for anyone that wants to increase protein within their diet and seeks a high protein source to consume.

Both proteins stimulate an anabolic effect due to the stimulation of the mTOR pathway, increase protein synthesis and a positive net protein balance which ultimately increase’s muscle repair and recovery.

Why do we need protein and amino acids in our diet?

A protein consists of amino acids linked to peptide bonds. Dietary Protein is broken down by two enzymes in the gastrointestinal tract into dipeptides and tripeptides which eventually are broken down to amino acids(catabolism) when consumed, which the body absorbs and utilizes for many physiological functions.

Amino acids have enormous physiological importance such as cell-specific production of low-molecular-weight metabolites.

The most common physiological function of amino acids that is known generally is the anabolism(synthesis) of new protein’s within the body and also the repair of muscle tissue. Some more example’s are as follow’s; support of spermatogenesis, fetal survival and growth, blood circulation, resistance to infectious disease, as well as skeletal muscle mass and health.

It is important for one to ensure that at the very minimum the RDA of protein is met to ensure that there is no risk of protein deficiency. Protein deficiency has health consequence's and causes multiple clinical syndromes.

Keto protein and low carbohydrate protein

Keto friendly protein powder? Too easy, just take a look at our New Zealand WPI , Australian WPC or Australian Micellar Casein

How long does shipping take?

Delivery takes 1-3 business days in metropolitan regions



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